Digital Marketing

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Understanding Company and Management:

Introduction to management

Departments present in an organization

Explanation about:

  • Human resource management
  • Finance management
  • Production management
  • Finance management
  • Supply chain management
  • E-commerce
  • Inventory management
  • Retail management
  • Marketing management
  • Advertising sales and promotion
  • New department(digital marketing)

Digital marketing where is it used? How are each and every departments using Digital Marketing ?

Introduction to Digital Marketing Certification Program:

  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision, mission, and goals of digital marketing

Understanding the Website:

  • What is a website
  • Types of websites?
  • Layout of websites
  • Website registration
  • Hosting the website practically in the class
  • Integrating the website either static or dynamic

Module 1: Search Engine Optimization ( SEO ):

  • Introduction to search engines
  • How search engines works ?
  • Google WebMaster Tool (Search Console)
  • Google Algorithms and Updates (penalities)
  • Business Analysis
  • Keyword analysis
  • Web position Analysis
  • Competition Analysis
  • On page Optimization Techniques
  • Off page Optimization Techniques
  • Server Side Optimization
  • Black Hat SEO Techniques
  • Report Generation
  • Implementation of SEO on a live project
  • SEO Tools
  • SEO Report card layout and Diagnosis Chart Creation

Module 2: Search Engine Marketing ( Google Adwords Certification ):

  • Introduction to Search Engine Marketing
  • Tools used for Search Engine Marketing
  • PPC /Google Adwords Tool
  • Display Advertising Techniques
  • Report Generation

Module 3: Social Media Marketing and Social Media Optimization:

  • Introduction to social Media Marketing
  • Advanced Facebook Marketing
  • WordPress blog creation
  • Twitter marketing
  • Linkedin Marketing
  • Google plus marketing
  • Pin Interest
  • Social Media Analytical Tools

Module 4: E- Mail Marketing:

  • How Email Marketing Works?
  • Types of mails
  • What to write
  • Tow to write
  • When to send
  • Tools used in Email Marketing
  • How to measure
  • What is opt in what is double optin
  • List creation
  • List Management
  • Auto responders
  • Email marketing report generation and its Metrics

Module 5: Affiliate Marketing:

  • What is Affiliate Marketing
  • Components of Affiliate Marketing
  • How Affiliate Marketing Works
  • How to become a merchant
  • How to become a Publisher
  • Costing techniques
  • Product Allocation
  • Affiliate marketing types
  • Affiliate marketing tools
  • Google Adsense account set up

Module 6: Mobile Marketing:

  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • SWOT Analysis of Business, present website and media or promotion plan.
  • Setting up Vision, Mission and Goals of Digital Marketing

Module 7: Content Marketing:

  • Types of Content marketing practises in Digital marketing
  • How to implement Content marketing
  • How to measure content marketing

Module 8: Web Analytics:

  • Introduction to Google Analytics
  • Different types of analytical Tools
  • Report generation
  • Conversion tracking setup

Module 9: Online Reputation Management:

  • Importance of ORM in Digital Marketing
  • ORM Tools and Techiniques

Module 10: 360 Degree Implementation Of Digital Marketing:

  • Implementing all the digital marketing practises on a project
  • Connecting one module to the other module
  • Rotating the customer
  • Conversion tracking set up

Module 11: Customer Acquisition And Retention Techniques:

  • How to use Digital Marketing to get Good Customer Acquisition
  • Customer Retention techniques in Digital Marketing
  • Modules involved in rotating the customer and transforming a stranger into customer and customer into a marketeer !
  • SMS Marketing
  • Email Marketing
  • Social Media Marketing

Module 12: Digital Marketing , Ad design & Automation Tools:

  • Digital Marketing Automation Tools
  • Importance of automation tools
  • Ad Design Concepts
  • Ad designing Tools


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