Understanding Company and Management:
Introduction to management
Departments present in an organization
Explanation about:
- Human resource management
- Finance management
- Production management
- Finance management
- Supply chain management
- E-commerce
- Inventory management
- Retail management
- Marketing management
- Advertising sales and promotion
- New department(digital marketing)
Digital marketing where is it used? How are each and every departments using Digital Marketing ?
Introduction to Digital Marketing Certification Program:
- What is digital marketing?
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world?
- Digital marketing a boon or a Bane ?
- How can digital marketing be a tool of success for companies?
- Video on importance of digital marketing
- Analysis of recent info graphics released by companies about digital marketing?
- How did digital marketing help the small companies and top inc
- Categorization of digital marketing for the business
- Diagnosis of the present website and business.
- Swot analysis of business, present website and media or promotion plan.
- Setting up vision, mission, and goals of digital marketing
Understanding the Website:
- What is a website
- Types of websites?
- Layout of websites
- Website registration
- Hosting the website practically in the class
- Integrating the website either static or dynamic
Module 1: Search Engine Optimization ( SEO ):
- Introduction to search engines
- How search engines works ?
- Google WebMaster Tool (Search Console)
- Google Algorithms and Updates (penalities)
- Business Analysis
- Keyword analysis
- Web position Analysis
- Competition Analysis
- On page Optimization Techniques
- Off page Optimization Techniques
- Server Side Optimization
- Black Hat SEO Techniques
- Report Generation
- Implementation of SEO on a live project
- SEO Tools
- SEO Report card layout and Diagnosis Chart Creation
Module 2: Search Engine Marketing ( Google Adwords Certification ):
- Introduction to Search Engine Marketing
- Tools used for Search Engine Marketing
- PPC /Google Adwords Tool
- Display Advertising Techniques
- Report Generation
Module 3: Social Media Marketing and Social Media Optimization:
- Introduction to social Media Marketing
- Advanced Facebook Marketing
- WordPress blog creation
- Twitter marketing
- Linkedin Marketing
- Google plus marketing
- Pin Interest
- Social Media Analytical Tools
Module 4: E- Mail Marketing:
- How Email Marketing Works?
- Types of mails
- What to write
- Tow to write
- When to send
- Tools used in Email Marketing
- How to measure
- What is opt in what is double optin
- List creation
- List Management
- Auto responders
- Email marketing report generation and its Metrics
Module 5: Affiliate Marketing:
- What is Affiliate Marketing
- Components of Affiliate Marketing
- How Affiliate Marketing Works
- How to become a merchant
- How to become a Publisher
- Costing techniques
- Product Allocation
- Affiliate marketing types
- Affiliate marketing tools
- Google Adsense account set up
Module 6: Mobile Marketing:
- What is digital marketing?
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world?
- Digital marketing a boon or a Bane ?
- How can digital marketing be a tool of success for companies?
- Video on importance of digital marketing
- Analysis of recent info graphics released by companies about digital marketing?
- How did digital marketing help the small companies and top inc
- Categorization of digital marketing for the business
- Diagnosis of the present website and business.
- SWOT Analysis of Business, present website and media or promotion plan.
- Setting up Vision, Mission and Goals of Digital Marketing
Module 7: Content Marketing:
- Types of Content marketing practises in Digital marketing
- How to implement Content marketing
- How to measure content marketing
Module 8: Web Analytics:
- Introduction to Google Analytics
- Different types of analytical Tools
- Report generation
- Conversion tracking setup
Module 9: Online Reputation Management:
- Importance of ORM in Digital Marketing
- ORM Tools and Techiniques
Module 10: 360 Degree Implementation Of Digital Marketing:
- Implementing all the digital marketing practises on a project
- Connecting one module to the other module
- Rotating the customer
- Conversion tracking set up
Module 11: Customer Acquisition And Retention Techniques:
- How to use Digital Marketing to get Good Customer Acquisition
- Customer Retention techniques in Digital Marketing
- Modules involved in rotating the customer and transforming a stranger into customer and customer into a marketeer !
- SMS Marketing
- Email Marketing
- Social Media Marketing
Module 12: Digital Marketing , Ad design & Automation Tools:
- Digital Marketing Automation Tools
- Importance of automation tools
- Ad Design Concepts
- Ad designing Tools